「明日新星政策研究及意見領袖培訓計劃 2026」第七課圓滿舉辦

2026-04-30 14:37

<p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><span style="box-sizing:border-box; font-size:18px; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; line-height:20.7px; width:auto"><span style="box-sizing:border-box; font-family:Aptos,sans-serif; width:auto"><span style="box-sizing:border-box; font-family:&quot;Microsoft YaHei&quot;,sans-serif; width:auto">回顾视频：</span></span></span></span></span></span></p> <section contenteditable="false" data-arttype="video_1" data-attr="[{&quot;video&quot;:{&quot;type&quot;:&quot;setting_wrap&quot;,&quot;videoImgSrc&quot;:&quot;/resource/img/widgets/article/default/video_1.png&quot;,&quot;val&quot;:&quot;https://youtu.be/2s_BEbEwIdc&quot;}}]" data-insertafter="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_video_1"> <section class="j_iframHtml videoImg" data-src="/resource/img/widgets/article/default/video1_df.png" data-video="&lt;iframe style=&quot;width:100%;height:100%;&quot; class=&quot;iframe-video&quot; src=&quot;https://www.youtube.com/embed/2s_BEbEwIdc&quot; frameborder=&quot;0&quot; allow=&quot;autoplay; encrypted-media&quot; allowfullscreen&gt;&lt;/iframe&gt;" data-videotit="" style="text-align: center; height: 411.765px;"><iframe allow="autoplay; encrypted-media" allowfullscreen="" class="iframe-video" frameborder="0" src="https://www.youtube.com/embed/2s_BEbEwIdc" style="width:100%;height:100%;"></iframe> <section class="j_dfvideo" style="position:absolute;top:0;left:0;right:0;top:0;bottom:0;cursor:default;"><img alt="" class="bg_video" height="100%" src="/resource/img/widgets/article/default/video1_df.png" width="100%"> <span style="background-color:rgba(0,0,0,.4); border-radius:50%; display:inline-block; height:50px; left:50%; position:absolute; top:50%; transform:translate(-50%, -50%); width:50px"><img src="/resource/img/widgets/article/default/video.png" style="position: relative;top: 16px;width: 15px;left: 1px;"></span></section> </section> </section> </section> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><span style="box-sizing:border-box; font-size:18px; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; line-height:20.7px; width:auto"><span style="box-sizing:border-box; font-family:Aptos,sans-serif; width:auto"><span style="box-sizing:border-box; font-family:&quot;Microsoft YaHei&quot;,sans-serif; width:auto">「明日新星政策研究及意見領袖培訓計劃 2026」第七課於昨日圓滿舉行。是次課程邀得全國政協委員、《巴士的報》社長盧永雄先生 SBS，JP 擔任主講嘉賓，主題為《政策傳播與媒體訊息設計》，圍繞議題設定理論、意識形態、媒體訊息設計及公共傳播策略作出系統講解，為學員提供政策傳播實務指引。</span></span></span></span></span></span></p> <section data-arttype="img_1" data-insertafter="true" data-readonly="true" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-family: &quot;Microsoft YaHei&quot;, Tahoma, Verdana, STHeiTi, simsun, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 27px 0px; width: auto;"> <section data-ratio="custom" data-slectratio="1,1.5,1.3333,1.7778,1.6,custom" data-uploadimage="1" data-viewmode="0" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"><a href="javascript:;" rel="noopener noreferrer" style="box-sizing: border-box; text-decoration: none; color: rgb(63, 150, 226); cursor: default; display: block; text-align: center; width: auto;" title=""><img alt="143407_vuLvdK.jpeg" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/149415/20260430_143714_vBYNwc.jpeg" data-default="/resource/img/widgets/article/default/img_1.png" data-src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/149415/20260430_143714_PpwcCy.jpeg" src="https://www.mhtt.com.hk/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/149415/20260430_143714_PpwcCy.jpeg" style="box-sizing: border-box; max-width: 100%; vertical-align: top; border-width: medium; border-style: none; border-color: currentcolor; border-image: initial; width: auto;" width="100%"></a></section> </section> </section> </section> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:11px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><span style="box-sizing:border-box; font-size:18px; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; line-height:20.7px; width:auto"><span style="box-sizing:border-box; font-family:Aptos,sans-serif; width:auto"><span style="box-sizing:border-box; font-family:&quot;Microsoft YaHei&quot;,sans-serif; width:auto">課上，盧永雄先生以經典傳播理論「議題設定」為切入點，闡述媒體、政治參與者、意見領袖在議題塑造中的角色，說明大眾媒體不僅傳遞資訊，更影響公眾對議題重要性的判斷。他結合香港社會及國際輿論案例，分析不同立場下的議題操作模式，並提出應辨識對方設定的議題、了解背後意識形態、主動建立自身話語主場，協助學員在複雜輿論環境中保持理性判斷。</span></span></span></span></span></span></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:11px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><span style="box-sizing:border-box; font-size:18px; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; line-height:20.7px; width:auto"><span style="box-sizing:border-box; font-family:Aptos,sans-serif; width:auto"><span style="box-sizing:border-box; font-family:&quot;Microsoft YaHei&quot;,sans-serif; width:auto">盧永雄先生指出，政治訊息傳播的核心不在於表達內容，而在於受眾是否接收及理解。他詳細講解訊息設計流程，包括定位核心立場、建構論點論據、濃縮關鍵訊息，並以真實案例說明「專業正確、政治錯誤」的傳播風險。他同時介紹順向思維、逆向思維、故事敘事、嚴謹推理四種實用傳播方法，強調政策傳播須兼備說服力與邏輯性。盧永雄先生強調，政策傳播的成功關鍵在於「能說會做」，只懂執行而不善表達難以獲得認同，只懂表現而缺乏實幹則無法建立長期公信力。</span></span></span></span></span></span></p> <section data-arttype="img_1" data-insertafter="true" data-readonly="true" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-family: &quot;Microsoft YaHei&quot;, Tahoma, Verdana, STHeiTi, simsun, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 27px 0px; width: auto;"> <section data-ratio="custom" data-slectratio="1,1.5,1.3333,1.7778,1.6,custom" data-uploadimage="1" data-viewmode="0" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"><a href="javascript:;" rel="noopener noreferrer" style="box-sizing: border-box; text-decoration: none; color: rgb(63, 150, 226); cursor: default; display: block; text-align: center; width: auto;" title=""><img alt="143540_aA6rVr.jpeg" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/149415/20260430_143714_8VUB93.jpeg" data-default="/resource/img/widgets/article/default/img_1.png" data-src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/149415/20260430_143714_myLT4c.jpeg" src="https://www.mhtt.com.hk/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/149415/20260430_143714_myLT4c.jpeg" style="box-sizing: border-box; max-width: 100%; vertical-align: top; border-width: medium; border-style: none; border-color: currentcolor; border-image: initial; width: auto;" width="100%"></a></section> </section> </section> </section> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:11px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><span style="box-sizing:border-box; font-size:18px; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; width:auto"><span style="box-sizing:border-box; line-height:20.7px; width:auto"><span style="box-sizing:border-box; font-family:Aptos,sans-serif; width:auto"><span style="box-sizing:border-box; font-family:&quot;Microsoft YaHei&quot;,sans-serif; width:auto">互動交流環節，學員就香港政策傳播優化、公共議題引導、青年話語權建立等議題踴躍提問，盧永雄先生結合媒體經營與政策實務經驗逐一回應，並提出具體建議，現場交流氣氛熱烈。學員表示，課程理論與實務兼備，內容貼近香港政策與傳播現況，有助提升政策分析、議題辨識及訊息設計能力。</span></span></span></span></span></span></p> <section contenteditable="false" data-arttype="img_5" data-attr="[{&quot;batch_upload&quot;:{&quot;type&quot;:&quot;batch_upload_wrap&quot;,&quot;val&quot;:&quot;&quot;,&quot;options&quot;:{&quot;selector&quot;:&quot;.j_img5_batch_upload&quot;,&quot;ratio&quot;:&quot;1.6&quot;,&quot;slectRatio&quot;:&quot;&quot;,&quot;nocrop&quot;:false,&quot;multiple&quot;:true,&quot;is_additional&quot;:&quot;1&quot;,&quot;resizeHeight&quot;:&quot;437&quot;}}}]" data-insertafter="true" data-notaddwidget="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_img_5"> <div class="galleryImg swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"><img alt="143828_ZP1T9F.jpeg" data-bigsrc="/data/uploads/gbay02ad67f87418ec89db560814439c/images/article_component/149416/additional/20260430_143848_nVxN9J.jpeg" data-default="/resource/img/widgets/article/default/img_5_big.png?v=1" src="/data/uploads/gbay02ad67f87418ec89db560814439c/images/article_component/149416/additional/20260430_143848_drMKvZ.jpeg"> <div class="imgdes swiper-no-swiping" style="background:rgba(0,0,0,.5); 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