专访曾智明：57载金利来跨界突围，一代粤商接班人的守业与闯关-大灣區青年網

专访曾智明：57载金利来跨界突围，一代粤商接班人的守业与闯关

2025-09-30 10:44

<p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">《新粵商（2025年9月28日）專訪曾智明：57載金利來跨界突圍，一代粵商接班人的守業與闖關》</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">「金利來，男人的世界。」這句響徹大街小巷的廣告語，在很長的一段時間內，讓金利來成為中國男裝市場的標誌性品牌。如今，在休閒化、年輕化浪潮衝擊下，走過57年的金利來，正站在轉型的十字路口。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">金利來品牌由曾憲梓博士於1968年在香港創立。身為曾憲梓先生的接班人，曾智明既傳承了父輩的創業精神和家國情懷，又以創新思維引領這個有著57年曆史的經典品牌擁抱新時代：從AI量體定製到可持續面料，從手斯諾克到試水數字領域，金利來正嘗試以“科技+國潮這不僅是經典男裝的跨界突圍，更映射出粵商群體在新時代中務實求變、敢為人先的精神底色。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">近日，廣東省工商聯副主席、金利來集團有限公司主席兼行政總裁曾智明接受南方財經《新粵商》時表示，粵商精神唯有在傳承中創新、在開放中昇華，才能持續賦能企業與社會的共同發展。 「粵商的精神一直傳承到現在。不管時代怎麼樣，年輕人有新的發展，但是老一輩的刻苦、拼搏、創新、包容精神一代一代在傳承，我認為這是粵商骨子裡流淌的血。而金利來也從未止步。”</p> <section data-arttype="img_1" data-insertafter="true" data-readonly="true" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-family: &quot;Microsoft YaHei&quot;, Tahoma, Verdana, STHeiTi, simsun, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 27px 0px; width: auto;"> <section data-ratio="custom" data-slectratio="1,1.5,1.3333,1.7778,1.6,custom" data-uploadimage="1" data-viewmode="0" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"><a href="javascript:;" rel="noopener noreferrer" style="box-sizing: border-box; text-decoration: none; color: rgb(63, 150, 226); cursor: default; display: block; text-align: center; width: auto;" title=""><img alt="103803_3j4Lzd.jpeg" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_pAnW18.jpeg" data-default="/resource/img/widgets/article/default/img_1.png" data-src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_NqcH9d.jpeg" src="https://www.mhtt.com.hk/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_NqcH9d.jpeg" style="box-sizing: border-box; max-width: 100%; vertical-align: top; border: none; width: auto;" width="100%"></a></section> </section> </section> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; text-align: center; font-size: 14px; color: rgb(153, 153, 153); padding-top: 6px; width: auto;"> <p placeholder="圖片描述，不輸入則不顯示" style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; text-align:justify; width:auto">金利來跨界斯諾克帶動品牌年輕化</p> </section> </section> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><strong style="box-sizing:border-box; width:auto">《新粵商》：金利來近年積極佈置「國潮+科技」賽道，推出AI量體裁衣、數位藏品、永續布料等項目。你認為傳統消費品牌應如何以數位化、綠色化“雙輪驅動”，在大灣區打造世界級時尚產業高地？</strong></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">曾智明：我們金利來品牌走過了第57年頭，可以說是很傳統的品牌。改革開放初期，戴領帶、穿正裝是件很時髦的事，這是金利來成功的歷史大背景。那現在你看，時下的年輕人整個生活態度都在追求休閒時尚，所以我們也要順勢而為。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">金利來在傳承經典製程的同時，大力推動技術自主研發，例如在新材料研發、彈性生產系統和數位化供應鏈等關鍵領域實現突破，確保產品在功能性與永續性上持續領先。透過AI量體、虛擬試衣等技術突破了客製化瓶頸，實現規模化個人生產；借助數據中台洞察消費趨勢，驅動彈性供應鏈快速響應。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">這些創新不是追逐風口，而是基於對消費趨勢的深刻洞察與紮實投入。品牌方面，我們注重“經典與年輕態的平衡”，透過設計語言、產品矩陣及傳播方式迭代，與多元消費群體建立情感連結。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">傳統消費品牌要在大灣區打造世界級時尚產業高地，關鍵在於以數位化提升競爭力，以綠色化塑造永續未來，二者協同發力。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">大灣區擁有完整的製造鏈、科技創新生態及國際化窗口優勢，品牌應積極整合產學研資源，將數位化能力與綠色實踐嵌入產品研發、生產到行銷的全鏈條，最終實現從「製造」到「智造」再到「質造」的跨越，打造具有全球影響力的時尚新高地。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><strong style="box-sizing:border-box; width:auto">《新粵商》：金利來長期致力於協助中國運動產業的發展，請問體育產業的發展對於企業品牌建立與市場拓展有何意義？</strong></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">曾智明：金利來集團高度重視中國體育事業的長足發展，我父親2008年設立首個體育基金會“曾憲梓體育基金會”，用於獎勵在奧運會上獲得金牌的中國健兒。迄今，體育基金會已分別獎勵了在第29、30、31、32和33屆奧運會上獲得金牌的內地體育健兒達302人次，已頒發獎金總額為港幣逾1億2800萬元。截至目前，金利來累計在中國內地和香港體育方面捐獻近1.7億元。對金利來而言，運動產業是品牌建立的重要策略支點。它不僅是品牌年輕化、國際化的重要管道，更能透過情感共鳴深化與消費者的連結。這種關聯不僅提升了品牌美譽度，也為我們開啟了新的市場空間，特別是與年輕、健康生活方式的消費者建立了更緊密的互動。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">譬如我們最新推出的撞球運動系列服飾，正是看到了台球在國內的受關注度越來越高，尤其是今年5月，我們中國的年輕人趙心童拿到了世錦賽冠軍，整個國內都沸騰了，激發了新一輪台球熱潮。近年來包括金利來在內的國內正裝品牌在發展過程中都遇到了瓶頸，迫切需要突破。我們公司團隊研究後一致認為，撞球這項運動非常適合新一輪的轉型需求。在我看來，斯諾克是一項融合智慧、技巧與禮儀的紳士運動，與金利來「經典與創新並重」的品牌理念高度契合。希望更多的消費者尤其是年輕消費者可以透過撞球這個運動，透過我們推出的撞球運動系列服飾，重新認識金利來這個品牌。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">未來，我們將積極結合大灣區運動發展機遇，探索更多符合品牌調性的運動跨界合作，讓金利來的品牌精神在運動生態中持續綻放。</p> <section data-arttype="img_1" data-insertafter="true" data-readonly="true" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-family: &quot;Microsoft YaHei&quot;, Tahoma, Verdana, STHeiTi, simsun, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 27px 0px; width: auto;"> <section data-ratio="custom" data-slectratio="1,1.5,1.3333,1.7778,1.6,custom" data-uploadimage="1" data-viewmode="0" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"><a href="javascript:;" rel="noopener noreferrer" style="box-sizing: border-box; text-decoration: none; color: rgb(63, 150, 226); cursor: default; display: block; text-align: center; width: auto;" title=""><img alt="103928_zr105C.jpeg" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_mpWGWf.jpeg" data-default="/resource/img/widgets/article/default/img_1.png" data-src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_sh0uXx.jpeg" src="https://www.mhtt.com.hk/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_sh0uXx.jpeg" style="box-sizing: border-box; max-width: 100%; vertical-align: top; border: none; width: auto;" width="100%"></a></section> </section> </section> </section> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><strong style="box-sizing:border-box; width:auto">《新粵商》：在全球化加速推進的背景下，越來越多的粵商尋求向海外市場拓展，你認為當前粵商出海面臨哪些機會與挑戰？在推動粵商參與全球合作過程中，如何更好地發揮港澳「內聯外通」的優勢？</strong></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">曾智明：粵商出海應充分發揮自身在製造業、新能源、跨境電商等領域的產業優勢，積極掌握政策紅利和新興市場的潛力，但同時不同國家和地區的文化差異、消費習慣、法律法規、合規標準等差異較大，企業在本地化運營、品牌建設、人才管理等方面面臨諸多挑戰。例如我們國家電商產業非常發達，但是印尼就提出禁止電商，那麼出海時就要高度重視這些文化差異、合規風險等，選擇合適的國家提前佈局產業鏈與供應鏈，建立完善的本地化運營與風險防控機制。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">在推動粵商全球合作過程中，香港作為國際金融、貿易和航運中心，可提供高水準的專業服務和國際化網絡，幫助粵商對接國際規則、拓展海外市場、開展跨境融資。澳門作為中國與葡語國家交流合作的平台，可協助粵商開拓葡語國家市場，推動經貿合作與人文交流。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">為促進粵港澳大灣區協同發展，提升全球影響力，可從以下方面著力推動：第一，推動制度創新，進一步打通三地在標準、資格互認、數據流動等方面的壁壘；第二，共建高水準合作平台，如前海、橫琴、南沙等，推動產業協同與科技創新合作；第三，發揮港澳國際化優勢，支持粵商透過港澳“走出去”，同時吸引全球高端資源透過港澳進入廣東；第四，建構跨區域產業鏈供應鏈體系，增強大灣區在全球經濟中的整體競爭力。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:center; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><strong style="box-sizing:border-box; width:auto">以粵商為「超級聯絡人」連結全球</strong></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><strong style="box-sizing:border-box; width:auto">《新粵商》：你如何看待粵商在全球商業網絡中的獨特優勢？對於正在「走出去」的中國企業，你會建議他們如何借助世界粵商大會等平台，更好地融入當地市場，實現合作共贏？</strong></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">曾智明：粵商在全球商業網絡中具有三點獨特優勢：第一，深厚的僑商網絡，粵籍華僑遍布全球，尤其在東南亞和歐美地區形成成熟的商貿紐帶；第二，務實創新的商業精神，粵商擅長靈活適應市場，善於整合產業產業資源；第三，跨文化溝通能力，依托嶺文化溝通能力，更容易融入當地文化。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">對「走出去」的中國企業，我建議透過世界粵商大會等平台重點做好三件事。第一，借力僑商資源，與海外粵商建立合作，利用其在地化經驗規避政策、文化風險；第二，聚焦產業互補，透過大會匹配供應鏈需求，例如將廣東製造業優勢與海外技術、通路結合；第三，實踐本土化策略，藉助粵商社群深入理解當地市場，避免生硬移植國內模式，實現「活水養魚」。核心邏輯是，以粵商為“超級聯繫人”，將中國的產能與全球市場更有效率、更永續地對接。</p> <section data-arttype="img_1" data-insertafter="true" data-readonly="true" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-family: &quot;Microsoft YaHei&quot;, Tahoma, Verdana, STHeiTi, simsun, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 27px 0px; width: auto;"> <section data-ratio="custom" data-slectratio="1,1.5,1.3333,1.7778,1.6,custom" data-uploadimage="1" data-viewmode="0" style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"> <section style="box-sizing: border-box; overflow-wrap: break-word; -webkit-line-break: after-white-space; width: auto;"><a href="javascript:;" rel="noopener noreferrer" style="box-sizing: border-box; text-decoration: none; color: rgb(63, 150, 226); cursor: default; display: block; text-align: center; width: auto;" title=""><img alt="104031_6E57Gt.jpeg" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_MK83fV.jpeg" data-default="/resource/img/widgets/article/default/img_1.png" data-src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_GQ2SDX.jpeg" src="https://www.mhtt.com.hk/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/146060/20250930_104225_GQ2SDX.jpeg" style="box-sizing: border-box; max-width: 100%; vertical-align: top; border: none; width: auto;" width="100%"></a></section> </section> </section> </section> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><strong style="box-sizing:border-box; width:auto">《新粵商》：在推動粵港澳大灣區融合發展的過程中，青年交流尤為重要。你如何看待粵商在促進三地青年互動、創業合作的獨特優勢？</strong></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">曾智明：粵商在促進粵港澳三地青年互動與創業合作中，確實具備獨特的優勢。粵商擁有豐富的商業經驗和資源網絡，能夠為年輕創業者提供寶貴的指導和支持。其次，粵商在科技和創新領域的投資也為青年創業家提供了良好的發展平台。此外粵商的國際視野使他們能夠將粵港澳大灣區的青年與更廣闊的國際市場連接起來，促進更廣泛的資源和資訊交流。這種全球化的視角對年輕創業家來說，無疑是個巨大的助力。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">我在2016年主導創立了明匯智庫，這是一個廣泛聯繫社會各界，尤其是青年界的愛國愛港行動型智庫及智力型團體。在促進粵港澳大灣區青年交流與融合方面，明匯發揮了多方面的獨特作用，包括進行香港青年發展政策研究、香港青年在大灣區發展情況、香港青年對國家認同的現狀等多項專題研究；與內地智庫共同主辦多屆「粵港澳大灣區智庫論壇」等活動。此外明匯也定期舉辦「明日新星」青年人才培育計劃，經常組織香港青年到內地進行交流和考察。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">回頭來看近10年的辛勤努力，我們基本上達到了當初的預想。例如，明匯智庫培育的數百位青年研究員，現在都在香港社會發揮重要的作用。明匯智庫先後培育及孵化的近20個青年創新創業項目，也陸續在大灣區內地青年創業基地落腳。未來明匯智庫將投入更多資源，拓展在大灣區的網絡，專注於培育和孵化一批與人工智慧等新科技相結合的青年創業計畫。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px"><strong style="box-sizing:border-box; width:auto">《新粵商》：粵商精神以「敢為人先、務實開放、崇信守法、愛國奉獻」著稱。在你的成長經歷和企業經營過程中，您是如何深刻領會粵商精神的？在新時代背景下，粵商精神的核心價值該如何傳承與拓展？</strong></p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">曾智明：我對粵商精神的理解源自於實踐。我出生在香港，家鄉在梅州，成長於粵港澳大灣區，深受這片土地商業文化的薰陶。 「敢為人先」體現在我們較早突破技術研發，創新產品，敢於試誤、搶佔先機；「務實開放」讓我們堅持效益導向，同時積極整合全球資源，擁抱國際合作；「崇信守法」是企業立足之本，我們始終誠信經營、合規發展，贏得合作夥伴長期信任；「愛國奉獻」則是粵商的責任擔當，我們在創造經濟價值的同時，也努力回饋社會，支持教育、航太、運動、扶貧等公益事業。粵商精神不是口號，而是融入企業每天的決策和行動。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; font-weight:400; letter-spacing:normal; line-height:1.67; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:27px; orphans:2; padding:0px; text-align:justify; text-decoration-color:initial; text-decoration-style:initial; text-decoration-thickness:initial; text-indent:0px; text-transform:none; white-space:normal; widows:2; width:auto; word-spacing:0px">新時代對粵商精神提出了新要求。傳承的關鍵在於堅守核心──敢闖敢試的魄力、務實作風、契約精神和家國情懷，不能丟。而拓展則需與時俱進，第一，「敢為人先」應更多體現在科技創新與模式創新上，尤其是在人工智慧、綠色經濟等新賽道搶佔高地；第二，「務實開放」要升級為更高水準的國際化與數位化能力，融入雙循環新發展格局；第三，「崇信守法」需延伸至ESG（環境、社會、治理）領域，建構可持續的負責任企業；第四，「愛國奉獻」可與鄉村振興、共同富裕等國家策略更緊密結合。粵商精神只有在傳承中創新、在開放中昇華，才能持續賦能企業與社會的共同發展。</p> <p style="-webkit-text-stroke-width:0px; background-color:#ffffff; box-sizing:border-box; caret-color:#000000; color:#000000; font-family:&quot;Microsoft YaHei&quot;,Tahoma,Verdana,STHeiTi,simsun,sans-serif; font-size:17px; font-style:normal; font-variant-caps:normal; font-variant-ligatures:normal; 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